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Why AdvisorPlan?

Challenges for Investment Advisors in the Retirement Plan Market

A firm offering investment advisory services in the retirement plan market must be confident that the program:

• Enhances rather than undermines its client relationships.
• Is one where your firm adds value as an investment advisor - that is, you have the ability to both choose the menu of underlying program investments, as well as to create custom asset allocation models.
• Can be distinguished from those available directly on-line or from the standardized programs offered by mutual fund families and insurance companies.

Moreover, the program offered by your firm must not just meet your client's needs and be priced correctly, it must aim to provide an optimal benefit while minimizing both costs and fiduciary exposure.

The AdvisorPlan Program, and its service bureau of attorneys and technical experts, enables your firm to meet these challenges, offering a complete solution to your clients with the expertise demanded by your current practice.

The AdvisorPlan Program
Dedicated To Meeting The Needs Of Select Investment Advisory Firms.

What really makes the AdvisorPlan Program unique is that it's custom tailored for select investment advisory firms. These These customized services, known as our "Five C's", include the following:

Co-Branding: AdvisorPlan's co-branding strategy lets your client remain your client - the AdvisorPlan program is not available directly and it's not just a referral - the AdvisorPlan Program is only offered through select investment advisory firms like yours. The AdvisorPlan Program becomes an additional service available to your current and prospective clients. Through AdvisorPlan's customized proposal system you can generate proposals customized for your firm within minutes. The program also includes customized Plan and Participant Websites, and your own customized sales and enrollment presentations.

Choice: With AdvisorPlan your firm selects the Plan's investments and sets its own fees. The AdvisorPlan platform offers access to thousands of the nation's leading mutual funds. Your firm also sets its own fees - either flat or graded - and these fees can differ by plan type or plan size.

Customized: With AdvisorPlan, your program can be customized to your needs. In addition to a customized on-line proposal system and participant website, your firm can offer the full spectrum of retirement plan designs - qualified, non-qualified, individually designed or prototype - if a standard solution doesn't fit the bill, your firm can still handle it.

Compliance: Your "In-House" ERISA Attorneys - Your firm's partnership with AdvisorPlan gives you access to our ERISA attorneys and benefits specialists. Professional design and on-going compliance analysis by the AdvisorPlan staff is aimed at maximizing value to your client, while minimizing both your client's and your own fiduciary exposure.

Commitment to Low Price: AdvisorPlan's mission is to create a complete and sophisticated retirement solution, fully tailored to exceed the needs of your firm and your clients, at a price below that of an ordinary bundled program. Our state-of-the-art record keeping system grants us efficiencies, and we pass the savings onto your clients.